How do you deal with the media?
Organizations love the media when they want to promote an upcoming community event; but one thing I’ve noticed working in the news industry (and working with local government officials) is that some public sector workers are petrified of the media in those not-so-nice situations.
Maybe it’s because they’ve watched too much Nancy Grace. Or maybe they were victims of a sensational local reporter who turned a fire drill into an all-out public panic. Unfortunately, there are these types of extremists in the news industry; but for the most part, the media has the same purpose as you—serving the public.
The secret to having a healthy relationship with the media is to think of them as acquaintances—not best friends, not enemies—acquaintances. Think about how you treat acquaintances. You are cordial to them, yet still cautious to reveal your whole life story to them.
Keeping that in mind and remembering these…
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